How to Get on a Podcast | A Guide for Professionals

Now, for the main event. From start to end, these steps will teach you the basics for getting on a podcast, being a great guest, and using your appearance to enhance your career.

The first steps involve laying down some baseline qualifiers. Podcasting is not for everyone. You should think about your level of expertise and the "why" behind your desire to share your views with wide audiences

STEP 1: Ask yourself - 'Should I consider a podcast appearance?'

Not every professional needs to be on a podcast. You might know of one or a few instances where someone has been given a platform, but no groundbreaking insight is shared. There is a risk involved, namely losing credibility as an expert.

If you are a novice in the field you plan on speaking about, you might not be ready. But if you meet any of the following criteria, you could be a good fit:

• You are an Industry Expert. You have deep knowledge in a specific field and can provide insights, trends, or expertise that benefit others.

• You are a Great Storyteller. You have inspiring stories or experiences that resonate with audiences, whether it’s about overcoming challenges, achieving success, or navigating change.

• You've Established Credibility as a Thought Leader. You’re a leader in your industry and are used to providing a unique perspective on current issues or innovations.

STEP 2: Take the benefits of being on a podcast into account.

Appearing on a great podcast offers numerous benefits for your professional development, including:

• Reaching New Audiences: Podcasts connect you with engaged podcast listeners who trust the host and are eager to learn from their guests.

• Establishing Credibility: Sharing your expertise positions you as a go-to authority in your field or elevate your established expertise.

• Strengthening Your Network: Building relationships with podcast hosts and their audience can lead to collaborations and career opportunities.

• Sharing Your Story: Podcasts allow you to cover a range of topics, from career advice to personal experiences, and reach people looking for content marketing value.

   

STEP 3: Research the Right Podcasts

Not all podcasts are created equal. Here’s how to find ones that align with your expertise and goals:

• Identify Your Niche: Determine your key topics of expertise and find podcasts for professional development that focus on those areas.

• Check Audience Alignment: Look for podcasts with an audience that matches your goals—whether it’s industry peers, clients, or hiring managers.

• Research the Host: Review the podcast host’s values, tone, and previous episodes to ensure their style aligns with your personal brand.

• Evaluate Reach: While large, well-known podcasts are appealing, smaller niche podcasts often offer a highly targeted and engaged audience and might be more accessible for first-time guests.
   

Pro Tip: Platforms like ListenNotes, Spotify, or Apple Podcasts can help you with finding podcasts that cover your preferred topics, including industry trends, leadership, or storytelling.

STEP 4: Build a Personal Brand That Attracts Podcasters

Podcast hosts look for guests who bring value to their audience. To stand out:

• Create Your Own Valuable Content: Regularly share insights on LinkedIn or your blog to showcase your knowledge and skill.

• Engage on Social Media: Interact with podcast hosts on platforms like Twitter or LinkedIn to build rapport and demonstrate your interest.

• Develop a Media Kit: Include a professional bio, suggested speaking topics, and links to past public speaking engagements or content.

• Polish Your Online Presence: Make sure your LinkedIn profile, website, and social media profiles reflect your expertise, achievements, and professional story.

STEP 5: Pitch Yourself as a Guest

Crafting a compelling pitch is critical to getting booked as a guest. Here’s how to do it effectively:

• Personalize the Pitch: Address the podcast host by name and mention specific podcast episodes you enjoyed.

• Highlight Your Value: Explain how your expertise, inspiring stories, or unique insights will resonate with their audience.

• Keep It Brief: Focus on the key points—who you are, what value you bring, and why you’re a good fit. The message should follow the "What, So What, Now What" format.

• Include Links: Share examples of your content, such as LinkedIn articles, blog posts, or speaking engagements.

Example Podcast Pitch:

WHAT: “Hi [Host’s Name], I’m [Your Name]. I’ve been a fan of your podcast since [Time Frame], especially your recent episode on [Relevant Topic] ...

 

SO WHAT: ... I'm a [Your Profession] with expertise in [Topic & more about your credentials] ...

 

NOW WHAT: ... I’d love to contribute to your show by sharing [Your Unique Value Proposition], which I believe will resonate with your audience. Here’s a link to some of my past work: [Link]. Let me know if you’re interested in a preliminary chat!”

STEP 6: Preparing for Your Podcast Appearance

Once booked as a guest, ensure you’re prepared to deliver a memorable podcast episode:

• Conduct More Research on the Podcast: Understand the podcast host’s style, audience interests, and previous guests.

• Prepare Talking Points: Outline key messages and anecdotes you want to share to ensure you stay on topic.

• Practice: Rehearse your delivery to sound confident and engaging.

• Optimize Your Setup: If you are providing audio/visuals for yourself, be sure to use quality equipment and choose a quiet, professional environment for recording. 

STEP 7: Leveraging Your Podcast Appearance

Maximize the impact of your appearance by:

• Promoting the Episode: Share it across LinkedIn, Twitter, and other social media platforms to reach a broader audience.

• Repurposing Content: Turn key takeaways into LinkedIn posts, blog articles, or short videos to extend its reach.

• Engaging with Listeners: Respond to questions or comments from the podcast listeners to build deeper connections and strengthen your network.
   

Appearing on a podcast for professional development is a powerful way to amplify your expertise, share inspiring stories, and connect with new audiences. With strategic pitching, a polished online presence, and careful preparation, you can position yourself as a sought-after guest on industry podcasts and beyond.

Ready to amplify your voice and take your career path to the next level? Let Brunel help you connect with career-defining opportunities that match your expertise and goals. Contact us today!